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In God We Trust


George P. Schwartz, CFA

George P. Schwartz, CFA is Founder, Chairman and CEO of Schwartz Investment Counsel, Inc., a Registered Investment Adviser headquartered in Plymouth, Michigan. The company was founded in 1980 and manages stock and bond investment portfolios for institutions, foundations, individuals and mutual funds, including Ave Maria Mutual Funds. George has served on several corporate and philanthropic boards and is a member of various investment professional organizations. His first two books, Shareholder Rebellion and Good Returns, were published in 1995 and 2010, respectively. George and his wife of 51 years Judi are lifelong Catholics, have five grown children, and ten grandchildren.

If not for my collaborator, Michael Kenney, this book would never have come together.

Michael O. Kenney, JD

Michael is a gifted writer, educator, and attorney. He graduated from University of Notre Dame and earned his Doctor of Law from there as well. Michael and his wife Mary Claire have seven children.

In God We Trust


Robert P. George, Ph.D.

Professor, Princeton University

“In God We Trust” is our national motto, as well it should be. But it should also be the motto of each of us as citizens—and as investors. Investors who trust in God will invest intelligently and prudently, to be sure, but they will also invest responsibly—and that means ethically. This compelling new book makes the case for ethically upright investing and shows readers how to make economically sound investment decisions while strictly adhering to the highest moral standards.”

William Donohue

President, Catholic League

“Advice on how to make ethically astute investment decisions is always welcome, but unfortunately too many books on this subject are a dry read. Not so with In God We Trust. George Schwartz shows how the foundational principles of the United States can enable us to make the kinds of choices that are ethically sound and financially rewarding. In doing so, it offers the reader an enlightening and fun experience.”

Raymond Arroyo

Host, The World Over – EWTN

“George Schwartz is calling all investors to put their money where their conscience is. This new book makes a strong case for morally responsible investing to reap benefits both eternal and temporal.”

Thomas S. Monaghan

Chairman, Ave Maria Foundation

“George Schwartz provides sound investment advice, but there’s more here. He also demonstrates that Morally Responsible Investing resonates with America’s highest ideals. This is a gem of a book… timeless wisdom on behalf of life.”

Melissa Moschella, Ph.D.

Professor, Columbia University

In God We Trust is an inspiring, thoughtful, and informative account of what good investing really means. If we truly care about building a society that supports genuine Marriage and respects the dignity of human life in all its stages, our investment choices should reflect that commitment. George Schwartz shows that such Morally Responsible Investing is both possible and profitable, in part thanks to his own faith, vision and hard work as a founder of Ave Maria Mutual Funds.”

Fr. John Riccardo

Pastor, Archdiocese of Detroit

“As a priest and pastor, I am repeatedly asked by serious disciples of Jesus if there are alternatives out there to the same old, same old with regards to investing. The good news is that there are! George Schwartz offers here not only sound investment strategy but a way for godly men and women to help build a civilization of love.”

In God We Trust


This book is both timely and timeless. In God We Trust delves deeply into current economic and market developments and reflects on how U.S. prosperity has returned in 2018, as capitalism has again been unleashed. The author says, “What a relief after eight years of economic stagnation and government over-regulation.” Oddly, as the U.S. economy has benefited from pro-growth policies, like tax rate cuts and deregulation, there exists a rising tide of sympathy for socialism among leftist politicians and young people.

This timeless divide between capitalism and socialism is explored within the context of the economic and moral ramifications for society in general and long-term investors, specifically.

Readers with historical perspective will appreciate the logic of what should be obvious, i.e. that socialism has never worked anywhere on earth. Or aptly put by President Ronald Reagan, “Socialism can only work in two places, heaven where they don’t need it, and hell where they already have it.”

This book is about participating in the capital markets while avoiding morally objectionable businesses. As a lover of the free enterprise system and a portfolio manager, George Schwartz chronicles how Morally Responsible Investing is helping long-term investors put their money to work in accordance with their moral beliefs. His firm manages Ave Maria Mutual Funds, which were founded in 2001. These pro-life and pro-family mutual funds have attracted over 100,000 shareholders, who have invested more than $2.2 billion in five separate award-winning mutual funds.

In God We Trust


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